UX Case Study
‘PANTH’ is dedicated football application for Indian football players where they can use the application to know how to be a professional player and helps in different aspects to be a best football player.
‘PANTH’ is dedicated football application for Indian football players where they can use the application to know how to be a professional player and helps in different aspects to be a best football player.
Problem Statement
1. The lack of adequate youth development programs has been holding back Indian football for more than four decades now. Although the AIFF has tried to change that in the recent past by starting regional academies, the progress has been slow especially compared to some of the higher-ranked Asian countries, because of not getting enough exposure.
2. Students get scammed by fake coaches, because of the difficulty of finding Certified football coaches.
3. Football youth doesn't know how to get connected with national football programs.
4. People often didn't get to know about where the trials are held by football academies and team near them.
5. A country with a higher population has more people taller, stronger, faster and better at association football than a smaller one. population is correlated with football success. But still India is ranked at 106th by FIFA.
6. India has a whopping 23.4 million football fans. Football is played by a huge number of Indians, as it ranks among the top four choices of sports by the people in the country.
1. The lack of adequate youth development programs has been holding back Indian football for more than four decades now. Although the AIFF has tried to change that in the recent past by starting regional academies, the progress has been slow especially compared to some of the higher-ranked Asian countries, because of not getting enough exposure.
2. Students get scammed by fake coaches, because of the difficulty of finding Certified football coaches.
3. Football youth doesn't know how to get connected with national football programs.
4. People often didn't get to know about where the trials are held by football academies and team near them.
5. A country with a higher population has more people taller, stronger, faster and better at association football than a smaller one. population is correlated with football success. But still India is ranked at 106th by FIFA.
6. India has a whopping 23.4 million football fans. Football is played by a huge number of Indians, as it ranks among the top four choices of sports by the people in the country.
Possible Solution
1. Giving informations about Youth football programs and grassroot programs to the users.
2. Giving details about football academies and trials held nearby users with their fee respectively.
3. Hiring a certified coach and getting a job as a coach can be done.
4. Giving details about selection to the local team.
5. For increasing the love for the game, More knowledge about the game can be shared.
1. Giving informations about Youth football programs and grassroot programs to the users.
2. Giving details about football academies and trials held nearby users with their fee respectively.
3. Hiring a certified coach and getting a job as a coach can be done.
4. Giving details about selection to the local team.
5. For increasing the love for the game, More knowledge about the game can be shared.
Target Audience
Target Audience
Young football talents
Project Duration
Project Duration
10
10
weeks
25+
25+
Screens
Tools Used
Tools Used
Figma
Adobe
Photoshop
Adobe
Photoshop
Forms
Docs
Discover Phase
Discover Phase
Qualitative Research
Qualitative Research
1. Have you ever used a football application before?
2. On a scale of 1-10, how interested are you in becoming a professional football player in India?
3. What are the biggest challenges you face in pursuing a career in football in India?
4. Do you know about local football matches held around your area. If you know, how are you getting the information?
5. What type of information are you most interested in learning about becoming a professional football player in India?
6. Would you be willing to pay for access to a football application that provides details about becoming a professional football player in India? If so, how much would you be willing to pay?
7. Do you understand how the Indian football system operates? Are you satisfied with it?
1. Have you ever used a football application before?
2. On a scale of 1-10, how interested are you in becoming a professional football player in India?
3. What are the biggest challenges you face in pursuing a career in football in India?
4. Do you know about local football matches held around your area. If you know, how are you getting the information?
5. What type of information are you most interested in learning about becoming a professional football player in India?
6. Would you be willing to pay for access to a football application that provides details about becoming a professional football player in India? If so, how much would you be willing to pay?
7. Do you understand how the Indian football system operates? Are you satisfied with it?
Interview Insights
Interview Insights
The average rating got for the question on their love for becoming a professional football player is 6.5 .
The average rating got for the question on their love for becoming a professional football player is 6.5 .
There isn’t a dedicated football application on how to become a professional football player in India.
There isn’t a dedicated football application on how to become a professional football player in India.
Football teams and academies close to people frequently fail to inform the public of the locations of their trials.
Football teams and academies close to people frequently fail to inform the public of the locations of their trials.
Due to the difficulty in locating certified football coaches, pupils are duped by fake coaches.
Due to the difficulty in locating certified football coaches, pupils are duped by fake coaches.
Because of not having enough idea about how to become a professional football player the youth is not being able to choose football as a career.
Because of not having enough idea about how to become a professional football player the youth is not being able to choose football as a career.
Quantitative Research
Quantitative Research
Competitive Analysis
Competitive Analysis
1. Football Counter
1. Football Counter
Football Counter is an Indian football news website that covers all the latest news, scores, and updates on Indian football. It also provides information on how to become a professional football player in India, including tips on training, diet, and lifestyle.
Football Counter is an Indian football news website that covers all the latest news, scores, and updates on Indian football. It also provides information on how to become a professional football player in India, including tips on training, diet, and lifestyle.
Strengths
Strengths
Provides in-depth coverage of Indian football news and updates
Provides in-depth coverage of Indian football news and updates
Covers all major Indian football leagues, including the Indian Super League (ISL) and the I-League
Covers all major Indian football leagues, including the Indian Super League (ISL) and the I-League
Offers detailed information on how to become a professional football player in India
Offers detailed information on how to become a professional football player in India
Weaknesses
Weaknesses
Does not have a dedicated mobile application
Does not have a dedicated mobile application
Limited social media presence
Limited social media presence
2. Dream Football
2. Dream Football
Dream Football is a mobile application that provides a platform for football enthusiasts to connect, share, and play football. It also offers information on how to become a professional football player in India, including training tips, nutrition advice, and career guidance.
Dream Football is a mobile application that provides a platform for football enthusiasts to connect, share, and play football. It also offers information on how to become a professional football player in India, including training tips, nutrition advice, and career guidance.
Strengths
Strengths
Provides a unique platform for football enthusiasts to connect and play football
Provides a unique platform for football enthusiasts to connect and play football
Offers detailed information on how to become a professional football player in India
Offers detailed information on how to become a professional football player in India
Has a user-friendly interface and is available on both iOS and Android platforms
Has a user-friendly interface and is available on both iOS and Android platforms
Weaknesses
Weaknesses
Limited coverage of Indian football news and updates
Limited coverage of Indian football news and updates
Limited features for professional football players
Limited features for professional football players
3. Indian Football Academy
3. Indian Football Academy
Indian Football Academy is a football coaching and training institute that offers programs for aspiring professional football players in India. It also provides information on how to become a professional football player in India, including training tips, nutrition advice, and career guidance.
Indian Football Academy is a football coaching and training institute that offers programs for aspiring professional football players in India. It also provides information on how to become a professional football player in India, including training tips, nutrition advice, and career guidance.
Strengths
Strengths
Offers specialized coaching and training programs for aspiring professional football players
Offers specialized coaching and training programs for aspiring professional football players
Provides detailed information on how to become a professional football player in India
Provides detailed information on how to become a professional football player in India
Has a strong presence on social media platforms
Has a strong presence on social media platforms
Weaknesses
Weaknesses
Limited coverage of Indian football news and updates
Limited coverage of Indian football news and updates
Limited features for professional football players
Limited features for professional football players
Define Phase
Define Phase
UserPersona
UserPersona
With the data collected from the interviews and survey, I created a persona representing an ideal user of the application. The persona helped me arrive at better solutions as it gave an in-depth understanding of the user goals and frustrations and the overall personality.
With the data collected from the interviews and survey, I created a persona representing an ideal user of the application. The persona helped me arrive at better solutions as it gave an in-depth understanding of the user goals and frustrations and the overall personality.
EmpathyMapping
EmpathyMapping
This process was done to define the target audience with more clarity, as well as illustrate their needs and actions. Empathy mapping helped me gain perspective on their thoughts and feelings. The data in the empathy map are based on insights from user interviews.
This process was done to define the target audience with more clarity, as well as illustrate their needs and actions. Empathy mapping helped me gain perspective on their thoughts and feelings. The data in the empathy map are based on insights from user interviews.
Ideate Phase
UserFlow
A user flow is helpful for us to understand how a user will navigate through the app and what decisions can they possibly make, to complete the effective app experience.
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